Car marketplace for MENA Region

Cararabiya - Case study


The middle eastern automobile industry, while being huge, was also severely fragmented which would force the user to travel a lot in search of that perfect car. The CEO of Cararabiya identified this problem and wanted to create a community that would help connect B2B and B2C users.


Many people experience hesitation and uncertainty when searching for cars to buy or wanting to sell their own cars.


  • Deliverables: UX/UI Design
  • Timeline: 4 weeks
  • Platform: Desktop, iOS, Android


  • Competitive and Comparative Analysis
  • User Interviews
  • Affinity Mapping
  • Feature Prioritization
  • Wireframing
  • Prototyping


The team was able to design a platform that empowered the user to not just search for their desired cars that they wished to purchase but also contact the seller directly. Users wishing to sell their cars could easily upload the details as well.

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